@article{oai:tiu-tijc.repo.nii.ac.jp:00000314,
 author = {加藤, 淳一 and Kato, Junichi},
 journal = {研究紀要, Bulletin of Tsukuba International University},
 month = {},
 note = {2, KJ00009808019, P},
 pages = {19--42},
 title = {マーケティング学説史におけるKIP(加藤・石川手順)の位置づけ},
 volume = {21},
 year = {2015},
 yomi = {カトウ, ジュンイチ}
}